How Our Donations Work

Every Purchase Supports a Beach

At SORA, we’re building more than just a surfwear brand we’re creating a way for people to give back to the coastlines that shaped them. Every shirt, hoodie, or tee you buy isn’t just something to wear it’s a direct investment in a beach that matters. Our donation model is simple, transparent, and designed to make a real difference in surf communities.

Monthly Drops With a Mission

Each month, we focus on a specific beach. This is what makes every drop personal. We design shirts and apparel around the spirit of that beach whether it's Swami’s in California or an upcoming location somewhere on the North Shore. These aren’t generic designs. They’re thoughtful, intentional, and unique to each beach we spotlight.

You’ll always know what’s coming next. Join our email list or follow us on Instagram to see which beaches are up next. This lets you support the places you love — and maybe even win some free gear while you're at it.

10% of Profits Go Directly to Beach Foundations

At the end of every month, after each drop closes, we calculate our profits and donate 10% to a verified foundation that’s doing real work for that specific beach. Whether that’s dune restoration, water quality monitoring, or surf community programs, we make sure every dollar has an impact.

On each drop page, you’ll find full transparency about the foundation we’re partnering with — including what they do, how the funds will help, and links to learn more or donate directly. We’re not just making a claim — we’re putting action behind the message.

Built on Comfort Colors Built to Last

Every item we print is made using Comfort Colors 1717 tees arguably the best blank shirts in the game. They're soft, thick, and have that worn-in feel from day one. Comfort Colors are 100% ring-spun cotton, pre-shrunk, and garment-dyed. That means the fit stays true, the fabric holds up, and the style just gets better with age.

When you buy from us, you’re getting something you’ll actually want to wear and you’re backing a mission that puts beaches first.

Surfboard Giveaways Every Month

We're not stopping at donations. Each month, we also run a surfboard giveaway tied to the theme of the drop. These are high-quality boards like our upcoming Twin Fin, the Fried Fish—and they’re open to anyone who supports the drop or signs up for the giveaway list.

Wear Something That Matters

In a world full of fast fashion and meaningless merch, we’re doing something different. At SORA, every product you buy has purpose stitched into it. This is surfwear that stands for something.